September 10, 2014
Breakfast runs from 8:00 - 9 am
CDS Global’s executive leadership team will offer key take-aways from the Summit, thoughts on their respective roles and their areas of focus, and will answer questions fed from our “Question Box”, submitted during registration, or taken live from the audience during this Q&A session.
With more channels than ever vying for your consumer’s attention it is critical that you are communicating via multiple channels and optimizing your messages accordingly. Just this past year, the number of mobile internet users surpassed that of desktop*. A recent study by Research Now found 70% of emails accessed on mobile devices are deleted because they are not optimized for mobile. Join Ben to learn about: • The current mobile landscape • Mobile optimization for both Web and email – what is the best strategy for you • Best practices for your web and email campaigns
*Research Now “Mobile is Now” study
Download Ben Miles' presentation
Leveraging powerful data, deeper connections and simplified execution to support new subscription models, audience insights and expanded revenue opportunities.
As publishers expand their product portfolios across multiple media platforms, traditional subscription models—and the marketing, revenue and audience data behind them—are being replaced by new strategies that incorporate new access, entitlements and price points for customers. The "anywhere, anytime" concept, coupled with the increasingly fractured customer preferences for engaging with content have driven new recurring subscription models.
Join this session as Beth and Tony examine and define the broader "subscription economy" market—including an exploration of the opportunities, existing market research and explaining how the concept of moving from a product-centric model to a service-based model makes sense for magazine publishers.
Additionally, four case studies will look at how ESPN, Meredith, August Home Publishing and Hearst are already executing on new subscription models. The case studies will include insight into how the publishers are determining pricing levels and product mixes.
Don’t have a PhD in analytics? No problem. Join us as we discuss how to break through the data noise in order to find actionable insights the everyday marketer can use. We’ll start with an integrated customer view and share real-life success stories on how our customers have embraced the power of their data.
In our session, we’ll:
• Identify the challenges of big data
• Chat about best practices to maximize your data
• Share data success stories from your peers
Download Tammy Ammon and Rich Van Allen's presentation
Your consumer’s expectations - and the channels - of their customer service interactions have fundamentally changed. Join Marc Francisco as he shows you how improving your customer’s experience can not only reduce expense and build brand loyalty, but can drive increased revenue through your customer touch points. The session will cover recent enhancements that provide a full customer view, enabling more intelligent offers to be made to your consumers, increasing their likelihood to accept (aka increase your ROI).Want to see how you stack up against your peers? Marc will share industry stats on various Customer Experience metrics. In addition, he will:
• Demo our newly expanded advanced speech recognition platform that can improve customer self-service rates on the telephone.
• Provide a preview of our new internal Customer Service platform that enables Customer Service Representatives to offer more relevant upsells through a full view of your customer.
• Sneak peek of a new customer service reporting tool that is being prototyped, which will provide you with even more insight into your customer service activities.
The world of payments is complicated. With rapid advancements in technology, shifts in consumer behavior and expectations, increasing costs, and ongoing regulatory and security concerns, keeping up with payments best practices can be difficult. Join Rod Reef, former Chairman and CEO of Citishare Corporation and current consultant specializing in the global payment business, and Tony Emrick, Senior Vice President of North American Sales at CDS Global, as they break down the complex world of payments. Learn key aspects of the payment card industry and how they impact your business.
Download Tony Emrick's and Rodman Reef's presentation
Don’t have a PhD in analytics? No problem. Join us as we discuss how to break through the data noise in order to find actionable insights the everyday marketer can use. We’ll start with an integrated customer view and share real-life success stories on how our customers have embraced the power of their data.
In our session, we’ll:
• Identify the challenges of big data
• Chat about best practices to maximize your data
• Share data success stories from your peers
Download Tammy Ammon and Rich Van Allen's presentation
How consumers interact with digital content providers to purchase and consume all things digital – electronic editions, content, data, access, etc.- has fundamentally changed. Join Tim Schieffer and Jay Liston as they outline digital trends in marketplace. They will also highlight how you can facilitate the digital experience for your consumers, and discuss how to leverage CDS Global's solutions to maximize your sales opportunities in this changing environment.
Attend this session to:
• Review the latest digital trends in the marketplace
• Learn how we can help you manage your consumers’ digital access
• Discuss ways you can maximize your digital sales
Your consumer’s expectations - and the channels - of their customer service interactions have fundamentally changed. Join Marc Francisco as he shows you how improving your customer’s experience can not only reduce expense and build brand loyalty, but can drive increased revenue through your customer touch points. The session will cover recent enhancements that provide a full customer view, enabling more intelligent offers to be made to your consumers, increasing their likelihood to accept (aka increase your ROI).Want to see how you stack up against your peers? Marc will share industry stats on various Customer Experience metrics. In addition, he will:
• Demo our newly expanded advanced speech recognition platform that can improve customer self-service rates on the telephone.
• Provide a preview of our new internal Customer Service platform that enables Customer Service Representatives to offer more relevant upsells through a full view of your customer.
• Sneak peek of a new customer service reporting tool that is being prototyped, which will provide you with even more insight into your customer service activities.
With more channels than ever vying for your consumer’s attention it is critical that you are communicating via multiple channels and optimizing your messages accordingly. Just this past year, the number of mobile internet users surpassed that of desktop*. A recent study by Research Now found 70% of emails accessed on mobile devices are deleted because they are not optimized for mobile. Join Ben to learn about: • The current mobile landscape • Mobile optimization for both Web and email – what is the best strategy for you • Best practices for your web and email campaigns
*Research Now “Mobile is Now” study
Download Ben Miles' presentation