Option 1: Harnessing the Power of the Subscription Economy

Leveraging powerful data, deeper connections and simplified execution to support new subscription models, audience insights and expanded revenue opportunities.

As publishers expand their product portfolios across multiple media platforms, traditional subscription models—and the marketing, revenue and audience data behind them—are being replaced by new strategies that incorporate new access, entitlements and price points for customers. The "anywhere, anytime" concept, coupled with the increasingly fractured customer preferences for engaging with content have driven new recurring subscription models.

Join this session as Beth and Tony examine and define the broader "subscription economy" market—including an exploration of the opportunities, existing market research and explaining how the concept of moving from a product-centric model to a service-based model makes sense for magazine publishers.

Additionally, four case studies will look at how ESPN, Meredith, August Home Publishing and Hearst are already executing on new subscription models. The case studies will include insight into how the publishers are determining pricing levels and product mixes.