Option 2: Optimize your Campaigns & Emails for Success

With more channels than ever vying for your consumer’s attention it is critical that you are communicating via multiple channels and optimizing your messages accordingly. Just this past year, the number of mobile internet users surpassed that of desktop*. A recent study by Research Now found 70% of emails accessed on mobile devices are deleted because they are not optimized for mobile. Join Ben to learn about: • The current mobile landscape • Mobile optimization for both Web and email – what is the best strategy for you • Best practices for your web and email campaigns

*Research Now “Mobile is Now” study

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