Rich Van Allen

Rich Van Allen is the lead architect of a product management team that is responsible for CDS Global’s marketing database and data products portfolio. This group is leading initiatives for a new multichannel marketing database platform at CDS Global that will provide a more structured and unified view of consumers, including integrated analytics capabilities, to harness the power of 1:1 marketing.

Since joining CDS Global in 2002, Van Allen has served in many leadership roles at the company, having led the cross-media communications, warehousing and distribution, and marketing data services business units. He previously served in management positions in the direct marketing and publishing industries.