September 9, 2014
Registration opens at 7:30 am in the Iowa Events Center, Memorial Hall | Breakfast runs from 7:30 - 9 am
Join Debra Janssen, COO, as she kicks off the day. Debra will share the CDS Global 'State of the Union" and key issues that are top of mind in 2014.
Many strategies helped make Bill Rancic a successful entrepreneur. From starting a boat wash and wax business while in college to running a million dollar company and working for Donald Trump, Bill will share the ups and downs on his road to success.
Bill’s talk gives the audience a glimpse on lessons he has learned throughout his many business experiences. Some of the lessons are; How to Break from the Pack, Make Each Day Count- Twice, and Separate Your Expectations from your Shortcomings. This motivational speech is packed with advice that audience members can apply to their lives immediately.
Last year you asked for more peer networking time - so we've added it this year! In addition, our Keynote Speaker Bill Rancic, will be available for Autographs and Pictures during this time.
There is no shortage of data in the world – but there is a lack of understanding about how to apply that data and make it valuable to our work. The big promise of 'smart data' is not about efficiency or optimization - rather, we have an opportunity to define and shape the behaviors of our target audiences and maximize our efforts to reach, engage and compel them to action.
This keynote session will focus on:
• 'Smart Data". What types of data is available and how can it be used, with a focus on identifying new potential audiences, predicting or shaping behaviors and personalizing marketing.
• Data culture and systems. How to apply big data to product development, marketing and operations, as well as the organizational capacity, flexibility and commitment that is required.
• The Results. The impact that utilizing 'smart data' is having on a variety of industries and how it can be applied to publishers, nonprofits and other organizations.
Brian will share examples of how 'smart data' is being applied already, including the results of a top-secret 'skunkworks' project from the auto industry, as well as how publishers, nonprofit organizations and others should embraced this approach, work together and transform their industries.
Download Brian Reich's presentation
In 2007 as the recession was devouring print publications and businesses in its wake, Rebecca Darwin had an idea that seemed to go against the logic of the day. Darwin and her team felt that there was room for one more ‘smart print magazine’ and she was determined to see it happen. With the Southern lifestyle as her muse, Darwin set about to create a publication that has been referred to as “the New Yorker of the South”.
Gathering the best writers and photographers with a mission to capture the expansive and rich offerings of the Southern lifestyle, Garden & Gun made its debut. Darwin explains how the magazine’s concept was born, her insistence on it being a national publication, how they deliver to an almost obsessive audience and what is next for the brand.
Join Jim Plas, Chief Product Officer, as he covers a review of CDS Global products and updates delivered over the past 12 months, as well as a look ahead to 2015 - what his team is working on, and where CDS Global is headed from a Product Management perspective.
Join a panel of industry leaders and peers as they discuss new ideas they have implemented, things they are testing, what’s worked and what hasn’t for them in 2014.
Moderator:
Barbara Nelson, Executive Client Director, CDS Global
Panelists:
Kerrie Keegan, Managing Director, Content Operations for Reader’s Digest North America
Don Peschke, President & Founder of August Home Publishing
Christopher Reynolds, Vice President, Data & Marketing Analytics at Condé Nast
Shuttles will depart from the Renaissance Savery Hotel begining at 6 pm.
Evening Event runs from 6:15 - 11.