Using Data to Predict & Shape Consumer Behavior

There is no shortage of data in the world – but there is a lack of understanding about how to apply that data and make it valuable to our work. The big promise of 'smart data' is not about efficiency or optimization - rather, we have an opportunity to define and shape the behaviors of our target audiences and maximize our efforts to reach, engage and compel them to action.
This keynote session will focus on:

• 'Smart Data". What types of data is available and how can it be used, with a focus on identifying new potential audiences, predicting or shaping behaviors and personalizing marketing.

• Data culture and systems. How to apply big data to product development, marketing and operations, as well as the organizational capacity, flexibility and commitment that is required.

• The Results. The impact that utilizing 'smart data' is having on a variety of industries and how it can be applied to publishers, nonprofits and other organizations.

Brian will share examples of how 'smart data' is being applied already, including the results of a top-secret 'skunkworks' project from the auto industry, as well as how publishers, nonprofit organizations and others should embraced this approach, work together and transform their industries.

Download Brian Reich's presentation