Christopher Reynolds

Vice President, Data & Marketing Analytics
Condé Nast

Chris leads the Data & Marketing Analytics team at Condé Nast. This team of research experts, digital analysts, and database scientists strives to provide the premier brands of Condé Nast and their advertising clients with the most accurate and actionable insight on consumer behaviors across all media. Chris and his team lead the field of publisher analytics, developing and implementing first-to-market solutions like Conde Nast Catalyst, a new data-based audience segmentation product, and several innovative techniques for reader and content insight development.

Chris’ unique understanding of the marketing landscape comes from experience across multiple perspectives in the media and advertising industries. Prior to Condé Nast, he worked at Kraft Foods where he managed the organization’s international web analytics strategy and execution for more than 100 brand websites. He also defined the marketing strategy, including search and display media buying, for kraftrecipes.com, a top online recipe destination and the largest CPG marketer-owned content website.

Prior to Kraft Foods, Chris developed strategic and analytical insights at the digital marketing agency, Digitas. While at Digitas, he served clients in the CPG, travel, and job search verticals. Chris’ career experiences give him a distinct ability to impact the marketing process, drawing from his publishing, client, and agency roles.

Chris graduated from Bucknell University in Lewisburg, PA, with a double major in economics and philosophy. He lives in Morristown, NJ, with his wife and family.

Sessions

September 9, 2014

2:45 pm - 3:45 pm
1 hour
Grand Ballroom B - 2nd Floor